Our Story

Most flowers are sold the way most things are sold — a wall of options, a search bar, a discount code. We don't do that.

One drop a week, shared on Sunday, available until it's gone. A handful of arrangements, considered, fairly priced. For your own table, or someone else's.

We send one email a week. No reminders, no nudges, no algorithm deciding when you should be thinking about flowers. Sunday, then quiet.

We don't run many ads. Most online florists are spending 30c in every $1 buying your attention from Meta or Google. We prefer to spend that money on the flowers and on the creative people who arrange them.

Tuesday we're at the flower market early, looking for what's at peak — what's just in, what we want to design around. By Friday three or four arrangements have taken shape. Sunday they go to you. Sometimes the same variety runs three weeks because it's at its best. Sometimes something we've never worked with before.

If that sounds like your kind of thing, the email field is the door in.

— Bower