Most flower businesses run on an "always available" model. A wall of options, every variety, every colour, every week. To make that work, you need a cool room full of stems waiting on someone to choose them. The flowers that don't get chosen get cycled out at a discount, then thrown out.
We chose the opposite shape. Three arrangements designed Tuesday to Friday, picked Friday afternoon, packed Saturday, delivered Sunday. The stems we order are the stems we use — there's no inventory to clear and no "reduce to clear" sale to nudge you into.
The trade-off is honest: if you miss a Sunday drop, that drop is gone. Our worst-case is that someone gets a "sold out" page on a Wednesday. Their best-case is that the flowers they receive on Sunday were on the grower's truck on Friday and weren't cooled for ten days first.
If that fits the way you want flowers in your life, the next email goes out Sunday morning.